Subvertising is the practice of making spoofs or parodies of corporate and political advertisements. Taking its name from a combination of the words “subvert” and “advertising,” the act is often intended to sabotage its targets by presenting easily recognizable images that are shocking upon second glance. Still, some critics say subverts, which are often modified versions of existing images, merely increase public awareness of the original symbols.
There are certain marketing phrases with a long, proven history of engaging and persuading potential customers.
“I told him to be himself. That was pretty mean I guess.” – Roger Sterling
“You can be ornery when you’re Scotty, but not when you’re Kirk.” – Paul Graham
While reading a long but very interesting article from 2013 by Paul Graham I found this jewel there. Talking about the ‘people handling’ style of engineers vs. sales people. Mostly differences in Customer Service orientation.
I don’t think I’m like this but I could be……
Read full Article –> Do Things That Don’t Scale
“Well, I hate to break it to you, but there is no big lie. There is no system. The universe is indifferent.” – Don Draper
“Physic” – Advertising Sign
A psychic in a town close by had an office. Nice location on a busy corner. Had one of them $100 dollar vinyl signs to advertise her business, Palm Reader, Tarot Cards, Tea Leaves, and Physic!!!!
I saw the sign but couldn’t believe it. Went around the block and checked it again. Yeah, that’s what it said!
Now, my take on this was ‘she must not be real adept at being a Physic…. I mean psychic’.
- She didn’t foresee the sign painter misspelling the word.
- She didn’t recognize the problem when it was delivered and installed.
- She could consult her crystal ball and ‘see’ I (and probably many others) were riding by and laughing at her ‘misfortune’.
I worked in a large retail establishment for 6 years. Always a good laugh there if you looked for it!
The first year I was there, someone had went through a bunch of display items, priced them at a good discount and placed them on a prominent isle table. They then printed out a set of signs to attract attention…… ‘Dislpay Sold’!!! All four sides. Great Display.
Nothing there moved very fast.
I noticed the sign but thought it was my dyslexia kicking in but…. I kept passing that nice display and realized the sign was misspelled. Evidently the customers didn’t understand it either and didn’t buy from there in spite of the deep discount.
Over time as the opportunities came, I would point it out to management, starting the supervisors. Nothing happened! Market manager didn’t even notice when he dropped by.
Thought it was all over until a year before I left. the same signs appeared on a isle shelving area.
In case you don’t get it, the sign should have said, “Display Sale”.
I really hesitated to include this word in this directory. ‘Sheeple’ is one of two words I really hate… The other is ‘consumer’.
Sheeple (a portmanteau of “sheep” and “people”) is a derogatory term that highlights the herd behavior of people easily controlled by a governing power which likens them to sheep, a herd animal that is easily led about.